A Famous Department Store Announced the Closure丨知名商场官宣将终止营业

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The Isetan Department Store at the downtown Westgate Plaza in Shanghai will cease operation by the end of June.

After over 27 years of presence at the prime location on Nanjing Road W., the Westgate Isetan store will close after its leasing contract expires in June, according to a store notice on Monday.

Shoppers can still use their membership credits before June 30 but their membership perks and e-coupons/vouchers will expire starting from July.

The Westgate Isetan will provide information about follow-up promotional activities on its official WeChat account.

The Westgate Isetan Shanghai opened in June 1997, being one of the earliest presence from Japanese conglomerate Isetan Mitsukoshi Group in Shanghai.

The Westgate Plaza consists of the Isetan store as well as a separate shopping mall section.

Spanning 12,000 square meters, the plaza still hosts a supermarket, a food court, as well as vendors of clothes and apparel, accessories, personal care and health/fitness studios and cinemas. The Westgate Mall, part of the plaza, remains unchanged.

Many lamented the closure of the department store which used to represent premium shopping experience in the city.

"Soy sauce latte" wrote on social media platform Xiaohongshu that the Westgate Isetan was among the earliest to adopt new shopping formats such as supermarkets for imported goods .

The Isetan Mitsukoshi Group will have only one store left on the Chinese mainland – in northern Tianjin City – after the closure of its store in Westgate.

近日，上海知名地标——梅龙镇伊势丹百货官宣将终止营业！

上海梅龙镇广场坐落于南京西路1038号，位于上海商圈黄金三角地段。

公开信息显示，1997年，梅龙镇广场在南京西路正式开业，商场建筑因融合欧陆设计特色，典雅辉煌让人感叹。在商场模式上，梅龙镇广场是最早将“shopping mall（购物中心）”概念引入上海的商场，正式开启了上海的购物中心时代。

在品牌规划上，梅龙镇广场引入了日本伊势丹百货、Burberry、Zegna等世界名牌和Lacoste、CK CalvinKlein等时尚品牌，这里经常有各种国际大牌举办大型活动，如服装秀、新品发布等。这些品牌时尚活动造就了梅龙镇广场独特的时尚魅力。

4年之后，恒隆广场开业，梅龙镇广场再加上中信泰富，共同组成了南京西路“金三角”，商业之繁荣、品质之高端、地理位置之优越，当时沪上少有商圈能与之比肩。伊势丹则是梅龙镇广场的主要商户之一，堪称南京西路“最高档商圈”地位的奠定者之一，陪伴上海人20多年之久。

时光飞逝，在梅泰恒“金三角”中，梅龙镇不及恒隆广场的业绩常青，也没有中信泰富重新改造后的新潮，逐渐变成了“冷门商场”，人气不再。再加之上海近年来不断开出全新的高端百货和购物中心，选择也不再单一，老牌百货愈发失去了竞争力。

上海梅龙镇伊势丹关闭后，伊势丹在中国大陆仅有天津仁恒伊势丹。

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Source:Shanghai DailyShine, News Hub

Edited by Yue Shunshun

Reviewed by Mao Jie, He Tingting ,FangJialu